Artwork Submission Information

This is what we prefer:

Digital Files

Adobe Illustrator files (vector art with paths) in an AI or EPS format with all fonts converted to outlines. We will accept vector PDFs also.

B & W Printouts

300 dpi resolution at actual imprint size. Please make sure the art is clear.

This might work:

Adobe Photoshop file in .EPS or .TIF format at 300dpi resolution and at actual print size or larger than final imprint.

Please send us font files used in your design as a .TTF or list the fonts for us if you do not have them.

Microsoft Word / PowerPoint / Corel Draw / Freehand or any other professional design program file for PC or MAC.

Please make sure that you have included any placed images.

This usually never works:

JPEG / GIF / Bitmap images that you have copied off of a website or someone else has given you in a low-resolution format. We usually have to recreate these logos from scratch which may incur artwork charges.

Please Do Not Do This:

Take a small-size, low resolution/jagged image and change the name to have a ".eps" extension. This does not change the file type.

Please Note:

Unsupported art file formats:

• QuakXpress
• Pagemaker
• CorelDraw
• Publisher
• Freehand

Microsoft Office programs (Work, Power Point, Excel, etc) are not graphics programs and will not be recognized through the art acceptance process. If you are not sure... 

There are two types of files:

1. Bitmaps are composed of pixels.

Raster images are more commonly called bitmap images. A bitmap image uses a grid of individual pixels where each pixel can be a different color or shade.

The following file types are ALWAYS raster-based:

• .jpg
• .gif
• .png
• .tif
• .bmp

2. Vector graphics are composed of paths.

Vector graphics use mathematical relationships between points and the paths connecting them to describe an image.

The following file types are OFTEN vector-based:

• .ai
• .cdr
• .eps
• .pdf
• .ps
• .wmf

The above file types can be raster, vector or a combination of both, depending on the contents embedded. Just because a file has an .eps extension, does not make it vector. Likewise, you CAN NOT take a .jpg and change the extension to .eps to convert it from raster to vector.

Bitmap Image	Vector Graphic
The image to the left above is representative of a bitmap and the image to the right is representative of a vector graphic viewed in outline mode. They are shown at four times actual size to exaggerate the fact that the edges of a bitmap become jagged as it is scaled up:

With Adobe® Systems' introduction of the PostScript®, computers could display fonts and images using point-to-point math rather than by pixels alone. The advantage to using a page-description language such as PostScript becomes clear when you scale an image up. The larger you display a bitmap, the more jagged it appears, while a vector image remains smooth at any size. That is why PostScript and TrueType® fonts always appear smooth - they are vector-based.

Anti-Aliased Bitmap Image	Smooth Vector Image
The jagged appearance of bitmap images can be partially overcome with the use of "anti-aliasing". Anti-aliasing is the application of subtle transitions in the pixels along the edges of images to minimize the jagged effect (above left). A scalable vector image will always appear smooth (above right):

Bitmap images require higher resolutions and anti-aliasing for a smooth appearance. Vector-based graphics on the other hand are mathematically described and appear smooth at any size or resolution.

Bitmaps are best used for photographs and images with subtle shading. Graphics best suited for the vector format are page layout, type, line art or illustrations.

Wherever possible use the vector format for all your type, line art and illustrations and only use bitmaps for photos or images with complex or non-uniform shading. If the graphics application recognizes native vector files such as those created by Adobe Illustrator® (a filename with an extension of .AI), CorelDRAW® (a filename with an extension of .CDR), then use them first.

The EPS File Format

If the graphics application you are using cannot read native vector files the next best thing would be to save them as EPS (Encapsulated PostScript) files. These are self-contained PostScript files which contain the same mathematical descriptions as the vector files they are made from.

Even bitmaps can be saved in the EPS file format. EPS files are supported by most all graphics applications.

It is best to use EPS files for all line art and illustrations because they can be reproduced at any size or resolution

If you aren’t sure if you have the correct artwork format just email it and we will let you know.

Send whatever you have and we will evaluate it and let you know what needs to be done. We will do our best to make sure that your order is not held up because of artwork problems. Most of the time we can recreate your logo quickly at no charge or for a minimum fee.

However, if your artwork is complex or we have difficulty reproducing it, we may have to charge you an art charge based on the time spent fixing it. Typically we charge $50.00 per hour.

We have an experienced art department that is available to create a design/logo for you. Our standard art fee is $50/hr.

If you order online, you can upload your art during the checkout process.

You can also e-mail your artwork to: art@MarketingConceptsbyKaren.com

For Larger Files you can FTP directly to our server or for printed artwork you can mail it to our office.

Please call Karen at 702.577.5136 for further instructions.

PMS stands for Pantone Matching System®. It is the standard color matching system that allows printers to choose a color without leaving it up to an individuals' subjectivity.

Each color in the Pantone color chart corresponds to a particular number so that if you say your logo is royal blue, we can pick an accurate blue to recreate.

PLEASE NOTE: Because computer monitors display colors in RGB format, the color that you see on your screen may not be accurately calibrated to the actual PMS color chart.

We archive every art job that we do for our clients. Once we have your logo on file there is usually not a need to send it to us again. We can also make revisions and/or changes to your logo or add text underneath (usually) at no charge.